From Corporate to Creative: Navigating the Entrepreneurial Journey

Intro VO  00:05

Welcome to revenue rehab, your one stop destination for collective solutions to the biggest challenges faced by marketing leaders today. Now head on over to the couch, make yourself comfortable and get ready to change the way you approach revenue. Leading your recovery is modern marketer, author, speaker and Chief Operating Officer at TechRadar Brandi Starr

Brandi Starr  00:35

Hello Hello and welcome to another episode of Revenue Rehab. I am your host Brandi Starr and we have another amazing episode for you today. I am joined by Deevo Tyndall Deevo is an extraordinary entrepreneur, holistic branding strategist and content creator who redefined brand narratives with innovation and authenticity. After a thriving corporate career spanning over 15 years, Deevo embarked on an audacious journey to rewrite the rules of branding through his own entrepreneurial venture. At fusing fusion creative he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers beyond his strategic acumen, Deevo is a master storyteller and a master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution. Welcome to revenue rehab, your session begins now.

Deevo Tindall  01:37

Hey, Brandi, how you doing? I love that fly intro. It actually looks like my old photography studio in Charlotte. 

Brandi Starr  01:44

Oh, very cool. Yeah, it is it actually is done in one of those, like studio setups that photographers can rent out from the time, but it's here in Atlanta. So thank you, I appreciate it.

Deevo Tindall  01:57

That's wild. Thanks for having me on the show.

Brandi Starr  01:59

I am excited to have you. And you know, I before we jump into why you're here, I always like to break the ice with a little Woosah moment I call buzzword banishment. So what is a buzzword that you'd like to get rid of forever?

Deevo Tindall  02:19

That's a really good question. I think for me, and I talk about this a lot in some of my branding workshops, the idea of what I call the authentic conundrum. So authenticity in the sense of how it's being applied in people's efforts to become authentic, in thought in authenticity actually shows itself.

Brandi Starr  02:43

Interesting. Yeah. And I'm really curious on that one, because I know, authenticity and making sure that I show up, you know, the same as who I am in all environments is something that's really important to me. And so where do you see that people are like, how do you see it actually creating inauthenticity?

Deevo Tindall  03:05

Well, it's an inherent paradox of displayed authenticity, because, you know, proclaiming your art history, if you will, it often negates the very true authenticity of itself. It's not lived, it's announced rather than, so if I was truly being authentic, I would not go on social media and announce that I'm being authentic. And this is how I'm living my authentic life. Right. So I would truly like I sort of follow the ideas of like, the ancient thinkers of like Lao Tzu or the stoics. And, you know, Lao Tzu had a really cool quote, and I, that's something I live by, it's like, care about what other people think. And you'll always be their prisoner. And so, you know, in, in an effort to be authentic, you're trying to display your authenticity to show other people how vulnerable and authentic you are. But it's a paradox because you are, if you're not careful, by showcasing this by trying to parade this around, you end up being inauthentic in the very nature of the word. Does that make sense? 

Brandi Starr  04:01

Ah, it does. Okay, so I was, you know, I'm starting to get nervous for a second, but I don't talk about the authenticity, I actually can say, I have had people observe it, like some of my friends have, you know, seen me in a work setting. And they're like, Oh, you really do act the same at work as you do with us. And you know, so I'm like, Yeah, I was like, you know, I just I'm me all the time. Love it or hate it. And but I do see what you're saying, especially like in social media, I do see a lot of people like proclaiming their authentic self. And that is a little bit different versus just consciously living that. 

Deevo Tindall  04:44

Yeah, there's a there's a conscious subtlety, if you will, in authenticity and of itself. So emphasizing the need for subtlety all the time and showing up in TriCity through your actions. So showing up to serve and showing up to be the same way you are in the office as the same way you are in the grocery store. And speaking to clerks and like being that same true version of yourself, if you're trying to parade that around and talk about it all the time that Alan Bates I saw, I saw on Instagram, you referenced that there was a woman. And you may have seen this. But she was an influencer, which is another word I hate. But she's an influencer. And she was showing how authentic she was by caring about the environment. And she was cleaning up the beaches, and she was like, and someone was filming this the entire time. And you and I, we've seen this everywhere we go, like every restaurant you go, there's somebody showcasing something. And as soon as the camera turned off, someone else was filming her do this, she literally threw down her trash bag, and just sort of like everything that she had picked up and then just walked off. And our entire post was like, how she cared about the environment and how she was genuine and authentic, and, you know, lecturing us and how we should be doing this. And it's like, by the very act of you trying to showcase your authenticity, you are inauthentic as they come because true authenticity. true authenticity does not need to be showcased. It's how you live your life. It's how you serve others, it's how you show up to provide value and all the different things that are associated with that. It's not something you brag about. 

Brandi Starr  06:05

Yeah, and you know, I'm gonna, I'm gonna table this because I can totally talk about in authenticity in social media and the fakeness, all day long. But now that we've gotten that off our chest, we can take a wool side. And I promise I will not talk about authenticity in our discussion today.

Deevo Tindall  06:25

Well, we do have a show for about, 

Brandi Starr  06:28

hey, I will take you up on that, because I've got a lot of rants on that one. But now that we've gotten that off our chest, tell me what brings you to revenue rehab today.

Deevo Tindall  06:39

So Well, first of all, I love your show. And I thought it'd be fantastic to come on and speak to your audience and have a conversation with you because I love the style and how you go about doing things. But I figured it might be fun to tackle a little bit of around how to expand your brand and sort of the paradigm that we run into with without turning into a micromanage micromanagement monster and sort of like trying to scale your brand and be the Swiss Army knife and all the different pieces and subtleties and nuances that go into that.

Brandi Starr  07:05

Awesome, yeah, and I know we're going to talk a little brand, we're going to talk a little career progression. And so as we go into this conversation, I believe in setting intentions, it gives us focus, it gives us purpose and most important our kids, it gives our audience an understanding of what they should expect from our discussion today. So what's your best hope for our talk? What would you like, you know, the heads of marketing that are listening to take away from our discussion?

Deevo Tindall  07:33

In terms of the topic we just talked about?

Brandi Starr  07:37

In terms of just in general, in your career progression? how that ties into brands, personal brands, running your business, all of the things? What would you like people to gain?

Deevo Tindall  07:47

I think for me, it's sort of a fine line, we're all trying to grow our businesses, whether you're a chief marketing officer, or you're a CEO of a company is big or small, especially starting up as entrepreneurs, we have all this, this, this eagerness to sort of grow our brand. And because because we're so we have, because the idea is ours, we have this inherent paradox where we feel like we have to do everything ourselves, instead of trying to find people who can fill the roles. And I understand, you know, you're strapped with cash early on. But there are all sorts of creative ways where you can implement other people to help you out with the things that are not in your wheelhouse. And so, trying to turn, turn into growing your business so that you're not working for your business versus running your business would be would be the paradox, I'd like to discuss and kind of solve.

Brandi Starr  08:33

Awesome. So before we dive in there, I want to back up a little bit. And let's just talk about how you got to where you are. So I know that you started your career in a corporate environment. And then at some point, you have shifted to launch your business. And so talk a little bit about that progression. And you know, how your career grew? And how you got to the point where you said, You know what, it's time for me to go out on my own.

Deevo Tindall  09:02

Well, I went straight out of college straight into the corporate world, just because I didn't have any other context to do anything other than that no one had ever spoken to me about. And it's no excuse, you know, I'm ultimately responsible for my life. But I never had any mentors or anything of that nature. And in college, they don't teach you a damn thing about becoming an entrepreneur. They just want you to work for the corporate machine and go into that space and critical thinking, all those things are sort of like frowned upon. So I fell into that trap of just going straight into corporate America and I had a fantastic job and paid was paid a lot of money, and I loved everything that I learned from it. I have no regrets because everything that I learned in that capacity, I was able to carry into my role as an entrepreneur and a CEO of my own brands. And so, but I did that for almost 15 years, but throughout all 15 of those years, I sort of always had this Nying I always had this nagging sensation that I just was unfulfilled and at first I just thought I was like ADHD around me. I was gonna do something I was gonna be Bill Doing something or trying something because I've always had that nature of, of entrepreneurial spirit, I just didn't know it was entrepreneurialism. And then I started realizing that there were different ways to get to the goals that I wanted to accomplish. And they were, they were not working for someone else, they were building something on my own. And so then in roughly around 2006, I really started thinking about ways that I could take what I was really good at all the lessons that I had learned in the corporate world, and then transpose those and transfer those into my own business ventures. And so that's kind of where that quest began.

Brandi Starr  10:30

I love that because I do think at varying points in our careers, we all have those moments of what I want to be when I grow up, no matter what age, you know, we are, you always have that what's next sort of thing. And, you know, for me, I had that same pivot point where I recognize that, like, the corporate path I was on wasn't what I wanted. And I had been an entrepreneur before. And I thought that was what I wanted. And I recognized that there were a number of pieces of being an entrepreneur that I didn't like, like didn't want to do. And so that was where I found consulting, because it removes me from that traditional corporate life, and gave me you know, being with a smaller agency or consultancy, it gave me that entrepreneurial vibe. And I found that balance. And so I think we all have those key points where we're like, what's next? And that's one of the main reasons that I wanted to talk to you is I know that a lot of heads of marketing, you know, get to that point, do they want to become a CEO? Do they want to go into a fractional role? Do they want to do something completely different, and entrepreneurship and moving into that space is something that I have seen, especially since the pandemic, a number of heads of marketing, you know, have chosen kind of the same path that you have to gain more of that fulfillment. And so I'm really excited to just hear about that, and some of the pitfalls and how that ties in to, you know, brand and your personal brand and all these things. And so, when you decided to make that leap in going from corporate into owning your own business, what was that? Like? What were some of the, you know, key, like, where did you see success? Where did you see challenges?

Deevo Tindall  12:30

It's a great question. And mine was a slow matriculation, I did not see a ceasefire, all at once. And I did that very purposefully. Because you know, really, it's, it's great to have these aspirations and visions to become an entrepreneur. And it sounds really good on paper, and it looks really good. It looks really good in your mind's eye, when you first start thinking about how I can go out here and change the world, I've got this grand, fantastic, audacious idea. But if you don't have a structure in place, in order to plan in place, in order to build this little empire that you're setting out to build, then you're just setting yourself up for failure. And so I didn't really know how to build that empire, I knew that I had some skill sets outside of working for a corporate venture, I knew that I had this autonomous nature in the sense that I wanted to build something on my own. But I didn't really know how to go about doing that. And so for me, it was really taking a hard reflection on what I was really good at what I loved doing, and how could I add some value to the world, like, what problems was I going to be solving for other people. And for me, at that time, really, the most tangible asset that I had is, I was a really good photographer, I'm very artistic. And I'm also very pragmatic. So I have, I've been blessed with sort of a nice balance between left and right. And, you know, I'm not really sure where that came from. But nonetheless, I've had a camera in my hands since I was 12 years old. And so I was like, you know, I'm really good at taking photographs, I'm really good at connecting with people. And I'm really good at sort of like, sort of the ideation around that space to creativity. And so I wouldn't do my nine to five, and then I would come home, and I would, I was volunteering myself as a photographer, anyone and everyone I did an apprenticeship for another photographer, I carried his equipment around for him, I showed up and just literally was like his his. Basically, I was apprentice and so I did that for several years until I really started figuring out a model where I could charge for my own services. And then as soon as I got to the point where I felt comfortable enough that I could charge a decent enough, a decent amount, enough money that I could actually make some revenue off of this. That's when I said, Okay, I'm ready to I'm ready to cut the strings, the umbilical cord and just kind of jump into the sand.

Brandi Starr  14:38

Okay, so let's fast forward a bit. I know that just from some of our conversations prior to today, that one of the things that you discovered was the you know, where you spend your time is a challenge and it's working for the business versus in the business. So, anytime I'm talking about next steps and career, I like to really go into things, you know, eyes wide open around, like, what should you be considering if you're thinking about this as a path. So I'd love to hear you talk more about your experience and challenges around, you know how your time gets spent once you become an entrepreneur.

Deevo Tindall  15:24

That's a mouthful. So I think that's an iterative process. And it's probably unique and different for every entrepreneur and every CEO. And depending upon the industry and the service that you're providing, and the value that you're that you're providing it, it's, it's gonna take some time to really figure out how you can best show up in this capacity. And for me, I did not figure this out right away. I thought early on in my career, that because I was the CEO, and because this was my craft, and this was my idea that, you know, I'm pretty talented, I'm very efficient, and those sorts of things, that I'm just gonna be able to handle everything. And, and I was able to handle everything. But when you're when you're in a capacity of trying to grow your brand, and you're not seeking outside help for people to do the things that can sort of fill up the minutiae of the business, you sort of get into this micromanagement role of just working for your business. And I was putting in some crazy hours. And I'm not, I'm not to say that you're you have as an as an entrepreneur, starting a business, it's not to say that you can just sort of like, hey, I can hire this person, this person, this person, but there are creative and unique ways, especially in today's market, through Fiverr, through Upwork, through all sorts of different contract labor types of positions, virtual assistants, all this sort of things, where you can kind of hand off some of the things that are really bogging you down. And so, for me, it was really sitting down and taking a look over time and being self aware about the experiences that I was having and realizing that I was literally burying myself in an ordinate amount of work that I could that was shackling to shackling me to my business, and I wasn't able to focus on going out there. And growing the business. And as I, as you said, at the outset, I was literally working for my brand, I wasn't growing my brand and and and it wasn't until I sort of realized that there are things within my business, that are my that are in my wheelhouse the things that I'm really, really good and powerful about and and then started realizing here's a list of things that I don't really enjoy doing so much that I'm not that good at and that are really just sort of clogging up the wheel. And so I started handing those off to different people and hiring them in a contract capacity. And that's when really my creativity just bloomed at that point.

Brandi Starr  17:30

And I think that's a really great point and a great lesson, even if you don't choose to become an entrepreneur, because even you know, thinking about being at the seed level, there are so many places that you are pulled in different directions, I think that challenge exists as well, you have the things that you're really good at that are really valuable for you know, the organization, and then you have those other things that tend to suck up all your time, that are not necessarily the best use of time, but they kind of gotta get done. And so that does become an opportunity, whether it is to, you know, onboard staff or to your point to outsource in, you know, there's tons of different ways, depending on the size of the company. So I do think that that is is really key. And just because I know that your background is so heavy in marketing, I'd also like to get some thoughts, you know, around, what do you feel it takes to really grow that brand. I know that was one of the key points that you made at the beginning is that that's something you're passionate about, and a problem you'd like to solve.

Deevo Tindall  18:39

Yeah, before I answer that, your point is really strong. And I think it should be reiterated that whether you're an entrepreneur, or you're a small business owner, or you have a staff of three, or I've got a staff of 100 as the as the head of that department are the CEO of that company, or the Chief Marketing Officer of that company, your job is it sort of becomes a situation of empowerment, over oversight. And your job is to encourage other people, find leaders in your business or find other skill sets in your business and empower them with a sense of autonomy, rather than micromanaging and trying to do it yourself. Because what happens is when you can empower other people and get them involved in the process, they become owners in that process, right? And that's when innovation and that's and that's when innovation occurs. And that's when progress occurs because you have other people that are supporting your cause. And so if you can get your team involved in that, what's what's the big vision of where we're trying to go and not trying to micromanage it, you're gonna see you're going to compound the growth of your business. 

Brandi Starr  19:43

So I'm gonna if that makes sense, but yeah, no, it definitely does. So and I'm glad you interjected that as I was transitioning to talking about brands so now I'll come and bring it back and let you talk about some of your tips and thoughts around growing a brand and Some of the challenges that exist there. 

Deevo Tindall  20:02

So in terms of growing your brand, again, the foundation for me in anything that I've ever done, once I learned this skill set was having a foundation and of itself and being very, very crystal clear on what it is that you're bringing to the world. So whether you're an entrepreneur, or you're running a corporation, it doesn't really matter that the philosophy is still the same if you if you're not crystallized on what your brand's value is, and what your brand's message is, what do you do? Why do you do it? How do you do it? And and what problem are you solving for your buyer or for your audience, whomever it is, whether you're an influencer, or whether you're a customer service industry, or where you have a product, whatever it is, making sure that you as the CEO of the company are very crystal clear on what that is. And then sharing that vision, that brand message with your team with anyone who's helping you support that. Because what happens is when you're crystallized on that, that becomes your Northstar, you understand why you're in business, what problem you're solving, who you seek to serve, and how you're going to go, how are you going to go about doing that. And then what happens in turn is when you crystallize that for yourself, you have this Northstar, you know how to get there, your audience that you're trying to sell this service to, they're very crystal clear on what it is that you're doing. And what happens is that fine tunes who your buyer is, it really enables you to sort of find the right type of person that you want to do work with the right type of person, that problem you want to solve. And, and there's a bunch of different ways you can go about doing that. For me, it's just there are processes that we have in place that we share with our clients. But the you know, these are things that you can sit down with your team and develop yourself.

Brandi Starr  21:39

I like that like the the foundation of a brand, I think is really key and sharing that it's interesting to me, what I see in businesses of all sizes, is the person that owns the brand, which is generally the head of marketing, they tend to be crystal clear on it. They're the ones that have been a part of the positioning and messaging and either they wrote it or they were part of the exercises. But it doesn't always seem like that trickles down. And so I think you hit on a really key point there in sharing that vision with everyone that's involved in first small companies that includes sharing that vision with those, you know, contractors or people that you're outsourcing to, if it's a larger company, you know, the teams that you employ, like really making sure that everyone is on the same page. I think that that's exactly like you hit the nail on the head that that is what makes for a great brand and makes it crystal clear for the audience. What it is, you know that you're able to solve for them or provide to them? And therefore the business comes along with that? 

Deevo Tindall  22:50

Yeah, well just think about it from a common metaphor sports, for example, if you don't have everybody tied in to what it is you're trying to accomplish for the season, or everyone on your team is not on the same page, and you got different people going in didactic directions, you're going to have polarity across the board, you're not going to have a clear succinct value proposition and what everyone's trying to build towards. And so if you can get people involved early on in the process, to help build what that value proposition is what that foundation looks like, like we talked about at the outset. If if you're vested in a process, whether you're a line employee, or or you're a CEO, or your marketing team, if you have everybody involved in what the vision is for the company, the problems that you're solving, and how you seek to serve and show up in your little, you know, your little environment, then you have everybody sort of working towards the same Northstar? 

Brandi Starr  23:40

Yeah, that's a really great point. And a question I meant to ask earlier that I just thought about again, in your corporate days, did you work primarily with smaller organizations, enterprises? Like Where does your experience sit? And then based on your answer, I'll know how I want to phrase my next question. 

Deevo Tindall  24:00

Well, I had the luxury of being selected one of two people in the entire world if I can brag for a second into an executive development program in my company. So I was for one whole year, I was literally bounced around the country. And I was put in every single division of the company to work for a stent of time. So I was exposed to everything from manufacturing, to creation to technology. And when I got into the marketing and the branding world, that's when I really fell in love with like, this is my space, because I love building things. I love working with people. I love connecting with audiences, but I also got to implement implement my creativity in my business, does my desire to be in business. And so my company was a I was we were a banking in the banking industry. And so I got the opportunity to work with both internal clients, so in internal division stuff for projects, as well as external clients. So I was on both sides of the fence. And that's when I really kind of fell in love with the branding and the whole marketing disposition. 

Brandi Starr  25:01

Okay, so thinking about that experience, where you've, you know, been with a larger organization had larger teams, how does that compare to how you, as a leader, show up and operate now that you're an entrepreneur, because I know that's one of the things I was just thinking about listening to you in, you know, going back to that career shift of moving into entrepreneurship, that's something that I think that a lot of people don't necessarily think about, especially if most of your corporate experience is with larger entities.

Deevo Tindall  25:37

Well, the work, the work is different, the output is different, the volume is different, the revenue is different. But the core philosophies really stay the same, whether you're managing 100 people you're managing to, so you have to sort of run that fine balance, fine line, and that fine balance between empowering leadership versus overbearing leadership, you, you still have to find and recruit impact players, for your team, people who can add value to the team, and finding talent that can not only fulfill a role, but also significantly help drive that company's vision forward, you still have to deal with the integration of new hires, and making sure that you're seamlessly integrating people into the processes, and making sure that the culture and and the workflow still works without maximum disruption, you still have to be able to delegate and you most importantly, still have to be able to find people. So you've gone, you've gone through all those steps to find these people to help you out whether again, it's 100 or five, you still have to be able to trust them, you're hiring them to do a job. So it's our job to find, like I said, impactful people that can do something and then teach them the skill set, I'd rather find people who are trustworthy, reliable, communicative, and, and go getters that are less skilled at something and be able to train them on that and trust them on that and give them the power and the investment to sort of grow into that position, then going out and finding somebody who's like an expert in their field, and this is all they've ever done. I'd rather train somebody to fill a role that you can really trust that are good people. And so again, for me, the philosophies don't change, it's it's measuring impact. Without micromanaging. It's, it's having this sort of leadership mind shift, that you're here to help grow a business, run your business and find people to help you support that, as opposed to sort of like working for your business and micromanaging the people that are in that space. 

Brandi Starr  27:22

Yeah, and definitely with you in that I would prefer to hire for those things that are not teachable. Because like, you know, teaching people is a part of what I do on a day to day. So the skill set is the easy part. But you're right, like someone that's got the dedication, the motivation, you know, being trustworthy and resourceful, I definitely prefer that as well. And then it's also really rewarding when you see those people grow in their role and really start to master it. And it also creates some loyalty as well, because you're investing in the person and their career growth. And I think, you know, again, whether you're an entrepreneur or leading a team in a large organization, like that's also a great lesson and takeaway there as well.

Deevo Tindall  28:12

I did some psychological work with a with a company a few years ago on promoting and enabling growth within your company. And, you know, one of the key takeaways from that entire exercise was, you know, all these different studies and data around. If you have a staff that's working for you, they're more empowered by encouragement, and being part of the process the growth process of the company, as opposed to just giving them a flat bonus check. And so you know, that goes back to that cultural fit versus the skill set fit that you're looking for. So, you know, if you're just looking for people that are going to be automatons, and just doing a, you know, a routine set of minutia based tasks, that's a different conversation. But if you're looking for people who are going to be invested and invested in your business, to help you grow that physically, emotionally, psychologically, you have to be able to find people that are a good cultural fit for you so that you can help them grow into that space. And then the rewards are compounded because through that process, they become vested in what you're doing and invested in the business. And that's just that's a recipe for success. 

Brandi Starr  29:15

I agree completely. And you know, talking about our challenges is just the first step and nothing changes if nothing changes. And so in traditional therapy, the client, the therapist gives the client some homework, but here at revenue rehab, we like to flip that on its head and ask you to give us some homework and so thinking about the heads of marketing out there that are listening, if they are, you know, seeing some light in your career journey and moving into the entrepreneurial space and really being able to own and grow a brand. If that sounds like it may be a good next step for them. What would be your one thing, what is the action item that you would encourage them to take? and figuring out if that's the right path or moving in that direction. I always like to leave people with an action item if the conversation resonates with them.

Deevo Tindall  30:09

So the question is, if I'm interested in making a jump from one position to another, what's the first thing that or what's the what's the greatest takeaway to consider for that?

Brandi Starr  30:20

Yeah, if they're looking to follow your footsteps?

Deevo Tindall  30:24

I think you need to be very crystal clear on what problem do you seek to solve in the world? And how can you best show up to serve in that capacity, because if you're, if you have this audacious idea, and you figure it out, you know, all the different pieces and the subtleties and nuances of that, but you're only doing that because you're looking for a profit or you're looking for revenue, then that's going to be going back to your authentic, that's going to very quickly show its its ugly head early on in your process. But if you can change the paradigm around, this is who I am, this is what I'm really good at. This is what really makes me happy at the end of the day, and this is the problem that I hope to solve with the world, then you're going to be very crystal clear on what it is that you're going to be able to do and how and then figuring out how to scale that that's a different conversation. But if you have the foundation in place, all of these pieces can be solved through through a bunch of different ways in growing a business. 

Brandi Starr  31:25

I agree completely there. And I love when an action item is self reflection, because I do believe when looking for almost any change. Reflecting on yourself, what you want, what your intentions are, is, is a great, great place to start there.

Deevo Tindall  31:44

And I'd like to add one more piece of that, you have to be open to learning. And you have to be open to feedback. Because you know, there's always somebody who knows a little bit more than you do. There's always somebody who has a little bit more knowledge, there's always someone who has a little bit more success. And so you have to realize that just because you set out on this path to build something, there might be alternative ways as you get into the journey of that and understand that the process is part of the journey. And so when you're in the space, be open and receptive to learning be open and receptive, receptive to feedback. And as you just said, brilliant point, take some time to reflect all the time, what's working, what's not working, how can I tweak it? Why is it not working, understand why things operate the way they do and why they work and why they don't work, and then develop a strategy and a plan to adapt to that.

Brandi Starr  32:31

I love it. Well, devo. I have enjoyed our discussion. But that's our time for today. But before we go, how can our audience stay connected with you and you know, given that you are an entrepreneur, definitely give us the shameless plug on what fusion creative does as well.

Deevo Tindall  32:51

So thank you for that opportunity. So we are a branding and marketing agency. And I call this a holistic branding and marketing agency. And what I mean by that is, we help brands reshape what their foundation should look like, as they build their business, whether you're trying to scale something, or you're trying to grow a new business, or you're just launching a new business, we teach you how to build that foundation from from the from the initial get go. And then what happens next is we take that foundation that we've established for you. And then through a holistic set of efforts, we help you amplify that and share that message and connect with the right buyer. So whether that's social media management, digital marketing, paid advertising, website design, content, creation, photography, video marketing, all of the things that's that exists within the ethos of your branding, marketing business journey, we now offer for our clients. And so that's what I mean by the holistic approach. And if you want more information on that, you can find this on our website at fusion, creative branding.com.

Brandi Starr  33:47

Awesome. Well, we will make sure to link to your LinkedIn and also to Fusion creative. And then I also know that you have a podcast as well. So I love when, as a podcaster. I can talk to other podcasters. So what is your podcast?

Deevo Tindall  34:02

Before I talked about the podcast one last thing I do offer a complimentary 15 minute sort of deep dive into your current branding and marketing methods. So if you wanted to schedule that with me, we literally jump on a phone call, I look at all of your different channels and look at your website, look at your social media, we have a quick conversation on all the things that are working and not working. And then we make some feedback and some some some suggestions for you to some make some immediate changes into your branding and marketing. And so you can find that out on our website, in terms of the podcast is called unlearn everything. And it is a deep dive down a rabbit hole of shaking the foundation of everything we've been taught because you know whether you agree or disagree, one of the things that I've learned to my 47 years on this planet is literally everything that we've been taught. There is a different version of that that exists. Whether it be the way we are history exists, whether it be the psychology of how life is literally everything. So we invite fantastic people who are doing some amazing Using things in that paradigm shift, and we go down the rabbit hole with them, and we discover how they have discovered a different alternative way of thinking about something towards achieving a solution in their life to make everyone just live their best life, I guess.

Brandi Starr  35:12

Awesome. Yeah, I really like that concept. Because I think just in general, as people, we so often just get stuck in what we learned and how we learned it. And, you know, just a random aside, like, I grew up thanksgiving for us was 50 plus people, you know, and I mean, like, the kids used to, like, sit on top of the washing machine, like, it was like, everybody was at my great grandma's house, and there was a million of us. And I thought that was normal. And then I went to college and couldn't go home one year. And so a friend who, you know, lived locally because I went 12 hours from home. So a friend who lived like 45 minutes from college was like, Oh, you can come to Thanksgiving with me. And I was like, Oh, great. We go over there. It's her mom, her dad, her two siblings, her and me. There's six of us around a regular old table. And I'm like, when did the rest of the people get here? And where's the noise and chaos? Right? I was she was like, what rest of the people I was like, it's just us. And that was so like, foreign to me that like it just it blew my mind. Something so simple is the number of people. And so like, that's an example of how we all learn different things as what is normal or the best, or you know, all these sorts of things. But there are so many other perspectives. So I love that you are bringing light to that because I do think critical thinking is important. And the only way to really think critically is to have other perspectives of a different way. So we will definitely link to the podcast as well. Because I support the movement to definitely, you know, unlearn and relearn different ways of doing things.

Deevo Tindall  37:05

Your story is fantastic and really resonates. I'm one of 12 children, I have 11 Brothers and sisters. And so our holidays are quite a scene in of themselves. So I'm totally familiar with that. I'm actually going to be out in Colorado with 11 of them. And they all have kids, they're all married. And so there's going to probably be that 50 count at our at our Christmas holiday gathering this year. 

Brandi Starr  37:28

So for us, it was just all the sub families came together at my great grandma's house. So it was like three generations did Thanksgiving under one roof, where it's most people it is just parents kids, you know, like, and so yeah, it was just really, and I've had so many of those things where, you know, I grew up a certain way. And to me, that was like normal, and then you talk to other people. And it's like, Wait, everybody didn't do that. But thank you so so much for joining me. I definitely have enjoyed our conversation. We'll have to have you back again, because I think we've got a number of things that we can continue to chat about.

Deevo Tindall  38:09

I would love that. Thank you for the opportunity to speak to your audience and for enjoying this time with you. Awesome.

Brandi Starr  38:14

Well, I can't believe we're at the end. I hope you have enjoyed my conversation with Devo. Until next time, see you then.

Outro VO  38:24

You've been listening to Revenue Rehab with your host Brandi Starr. Your session is now over but the learning has just begun. join our mailing list and catch up on all our shows at revenuerehab.live, where we're also on Twitter and Instagram at revenue we have. This concludes this week's session. We'll see you next week.