Abi Williams

CRO

Abi has spent 20+ years in VC & PE-backed companies of varying sizes in the SaaS, B2B space such as Oracle, META, LinkedIn, Pluralsight, Udemy, and Oliva as a revenue leader. She has also excelled in driving sustainable profitability for businesses, improving bottom and top-line revenue performance for scaleups.

Her expertise is focused on 3 areas:

1. Fractional CRO - Helping CEOs fill in strategic & tactical GTM voids such as:
- map out effective customer engagement processes, optimizing the sales funnel
- establish sales processes and systems to define ICPs and increase operational efficiencies
- Improving revenue forecasting and rigor while coaching up their VP/Head of sales
- Hiring, developing & retaining top talent to optimize revenue outcomes across go-to-market.
- I also partner with CEOs for value-added board meetings and advice on leadership competencies suitable for B2B SaaS scale-up.

2. C-Suite & Executive Coaching - supporting leaders at all levels to lead authentically, compassionately, and effectively. I help them remove roadblocks to make intelligent and impactful decisions.

3. GTM Advisor - as a board member or consultant I help founders, CEOs, CROs, and other senior leaders create and execute robust GTM strategies spanning sales-led, PLG or ecosystem motions.

Abi is currently a member of the European Women on Boards, and an advisor to several startups, an ardent keynote and public speaker on topics such as leadership, sustainable revenue growth, building a world-class executive team, DEI, and fostering people-centric cultures for consistent results.

She is the author of the book '10 Traits Of Great Leadership That Are Often Overlooked' where she walks through a playbook for leaders & aspiring leaders who want to be outstanding in their role.

Abi's mantra is 'see a diamond in every stone and make your environment better than you met it. This is her driving force!