alon waks

CMO

Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound, outbound and ABM, with compelling B2B2C content and results-based marketing programs.
Alon is a fractional CMO / Advisor today at growth phase companies in the martech and CX spaces. Alon led marketing prior at Kustomer, Bizzabo, LivePerson and 8x8, managing and scaling teams from 0 to >40, including BDR and revops functions.
Alon is a podcast host, community leader for executive marketers and a known speaker on B2B and B2B2C topics, with a focus on sales and marketing alignment, 1-1 and 1-few marketing, enterprise GTM, and a passion for Account Based Everything (ABM).