Denmark Francisco

CMO/VP Marketing

As a seasoned marketing executive with a proven track record, I bring 15 years of expertise to the table, consistently driving revenue growth and achieving outstanding results for startup ventures. My career highlights include assisting four startups in achieving successful acquisitions, contributing to a total value of $860 million.

In particular, my role as a CMO was marked by significant achievements, such as catapulting KnowBe4's annual recurring revenue (ARR) from $62 million to $117 million within a single year. I also played a pivotal role in scaling Jive Communications from $15 million to $30 million ARR, leading to its subsequent acquisition by LogMeIn for $342 million.

My proficiency extends to growth hacking, where I successfully scaled DigitalOcean's user base from 500 to an impressive 10,000 users. In 2019, I continued to excel, elevating Emailage's ARR from $25 million to $40 million, ultimately resulting in its acquisition by RELX for $480 million in 2020. My skill set encompasses various aspects of marketing, including product marketing, demand generation, marketing communications, and sales development.

My unique approach to marketing is rooted in a scientific and mathematical framework, prioritizing data-driven analysis. I bring a distinctive blend of CFO, CRO, and CMO thinking and action to the table. Throughout my career, I consistently exceeded target KPIs, including LTV/CAC (>7x), Gross Retention (>95%), Net Retention (>120%), and Sales Efficiency (>1.0x), underscoring my unwavering commitment to delivering exceptional results. As a CMO/VP of Marketing, I am well-equipped to make a significant impact and contribute to the success of the next great company.