Hana Jacover

Chief Hype Officer & Coach

About
After 10+ successful years of building and executing marketing and marketing operations strategies for B2B Tech companies, I started seeing a critical pattern. Not around campaign performance or KPIs, the latest marketing jargon, tools, and technology...but around the people. This most important pillar seemed to be cracking in most organizations. Burnout, imposter syndrome, hyper-productivity without desired results, lack of management training, and more. And the most impacted? The high-performers who are giving their all and likely stepping into (or recently have) leadership seats. This gap drove me to reevaluate how I can better serve the b2b marketing community and democratize coaching to ensure we address and close these critical gaps for the incoming C-level.

My goal is to make coaching accessible for everyone and use my experience to provide a balance between role-specific and industry context (never advice), effective communication, and techniques designed to tap into your inner sense and empowerment. You have all the answers, I simply guide you to them.