John P David

President of David PR Group

ohn P. David brings decades of experience representing companies both large and small. His expertise in crisis communications encompasses a wide spectrum, from managing media scrutiny (both earned and undeserved) to navigating sensitive situations like workplace violence and financial scams. As a podcast guest, he offers real-life examples, strategies and tactics:

• A crisis is relative: One company’s “day at the office” is another’s existential threat.

• Misinformation often rules the day, so speed is critical.

• Understanding the rules of engagement when dealing with the media can be the difference between good and bad press. There’s no such thing as “off the record.”

• If you fail to plan, you plan to fail.

• The right strategy can kill a story…sometimes.

Key takeaways:
1. How to triage a crisis and develop an initial strategy.
2. Develop plans and protocols for engaging with media, influencers, and stakeholders.
3. How to manage communications across various platforms and gauge effectiveness.

David is the author of "How to Protect (Or Destroy) Your Reputation Online" (Career Press)