Karthi Ratnam

I’m Karthiga Ratnam, and my mission is simple: I create categories that matter. Categories that don’t just serve the market, but change it. I don’t believe in following trends; I believe in setting them. I’m not here to build just another product or service. And when I talk about category design, I’m not just talking about creating products or pushing services. I’m talking about Impact-Driven Category Design. I believe categories should have social, community, and planetary impact at their core. While everyone else is obsessed with incremental growth, I’m focused on creating categories that change the world.
I’m here to design categories that make a lasting impact—on communities, on businesses, and on the planet.

Throughout my career, I’ve worked with diverse industries—software, financial services, mobile telephony, and more. From helping startups secure millions in funding to building multi-million-dollar revenue streams, I’ve seen how businesses can thrive when they create something truly unique.

Today, I’m Co-Founder at Audience Haus, where we’re redefining how communities are built and how revenue is created. My focus is always on the big picture—the future. And I believe, if you’re going to make an impact, you need to think bigger than anyone else. That’s exactly what I do.