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VP Marketing
Every brand has ideas. Big ideas are the most valuable when they're translated into reality and reach the people they're designed to help.
I'm a marketing strategist who has been in the trenches. Working for brands such as REI and LG to leverage data-driven insight to evangelize purposeful marketing content. I am also a connector. I love to find ways to make things work by connecting all the dots and the right people. With two decades of marketing moxie, I work to make an impactful and lasting connection between brands and their audiences.
I excel at data-driven decision-making with an integrated, research-based strategy designed to bring brands and their customers closer together.
Most of all, I am a firm believer in the power of listening more than talking, collaboration, and community. My team and the individuals we are trying to reach through our storytelling are always top-of-mind and at the heart of all that I do.
In the episode, ‘’The People Part of Leading Marketing: Employee Development and Organizational Competency’’, Brandi Starr was joined by Maija Hurst, a marketing strategist who has worked for big-name brands such as REI and LG to leverage data...