CMO
With 15 years of experience in marketing, growth, and brand strategy, I’ve built and scaled businesses across sport, climate tech, SaaS and e-commerce in Europe, the US, and Asia. Growing up with an Army officer father meant constant travel, learning how people and cultures shape behaviors - an early masterclass in audience psychology that set the foundation for my career.
I started in broadcast journalism, covering sports and mainstream narratives, shattering plenty of gender-based glass ceilings on the way; before moving into global marketing—leading brand, commercial, and content strategies high-growth or high-ambition companies. From scaling a multi-million dollar climate tech pipeline to launching motorsport’s most ambitious talent program, my work sits at the intersection of audience insight, strategic growth, and market-making narratives.
When I’m not working, which is rare, I’m either relaxing with a swim or travelling to gather new experiences.