Peter Wheeler

Founder

Peter Wheeler is an iconoclastic leader in PLG and go-to-market strategies, with a track record of entrepreneurial successes that reflect his creative marketing and branding strategies. His ingenious approach to customer engagement and monetization has led to transformative growth in the automotive, beverage, service, and tech industries - including B2B SaaS, Commercially Supported Open Source, Developer Tools, and Hardware.

With a strategic mindset and a reputation for exceeding expectations, Peter has designed and launched multiple PLG and enterprise products, implementing innovative solutions in complex markets and achieving remarkable sales success.

Peter’s colleagues highlight his innovative spirit and exceptional ability to engage audiences, create buzz, and ensure brand recognition to maximize revenue. His commitment to staying abreast of marketing trends and his congeniality make him a valued team member. His adaptability and problem-solving skills have shone in his work with global channel partner relationships, demonstrating his commitment to team success and customer satisfaction.

In each role, Peter has brought a strategic vision and energetic execution, often achieving more with less, showcasing his ability to drive visibility and deliver high-quality experiences for customers and teams alike. Peter’s influence on the marketing industry is evident through the high praise he receives from peers who recognize his genius in all forms of Sales and Marketing Strategy.

His role as a thought leader is exemplified by his contribution to defining industry standards and his influence as a dynamic leader, continuously inspiring teams to exceed their potential.