Revenue Rehab: It's like therapy, but for marketers

Ray Hartjen

Ray Hartjen Profile Photo

Ray Hartjen is a writer, musician, and songwriter living in southern California. Throughout his professional career spanning five decades, Ray has pivoted on many occasions, from investment banking to pharmaceuticals, from consumer electronics to SaaS software. However, one constant throughout his career and life has been his deep passion for storytelling.

Ray has often been sought out for his insights by the national media, particularly concerning the consumer electronics and retail industries. He has also contributed to several online outlets and platforms, including his personal website, where he shares his views on a wide range of topics — primarily football, hockey and auto racing — and business, particularly revenue team functions like sales and marketing.

Ray is the author of three published books, Immaculate: How the Steelers Saved Pittsburgh; Me, Myself & My Multiple Myeloma; and Revenue Orchestration & Today’s New Era of B2B Sales and Marketing. His fourth book, The Indy 500: A Year-Long Quest to Win the Greatest Spectacle in Racing, will hit bookstores on May 6, 2025.

With the soundtrack of life playing continuously in his head, Ray finds catharsis performing and recording with his two-piece acoustic band, the Chronic Padres, as well as a solo artist. He resides in Mission Viejo, California, where he and his wife, Lori, live with their Goldendoodle, Quinn.

Jan. 29, 2025

Rethinking B2B Sales: Adapting to the Digital Native Buyer

This week, our host Brandi Starr is joined by Ray Hartjen, writer, musician, and seasoned marketer. Meet Ray Hartjen, a marketing virtuoso with a rich history spanning five decades, who has seamlessly pivoted between industries from...

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