Stacey Danheiser

Founder and CMO

Stacey Danheiser is the founder of Shake Marketing Group, and a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations.
She has helped transform over two dozen B2B enterprises from product pushers to customer-value led organizations. Her approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot’ growth of 207% YoY.
Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom and financial services industries. She’s held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.

Stacey runs Soar Marketing Society, a b2b marketing community & mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results.

Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and >30 marketing and business podcasts.