Tracey Fudge

Joining us today is Tracey Fudge, the driving force behind AI By Thrive, a consultancy that's revolutionizing how marketing, marketing operations and data analytics teams leverage artificial intelligence to achieve revenue breakthroughs. Tracey's career has been focused on bridging the gap between fragmented data, manual workflows, and disconnected systems that are killing revenue growth, and at AI By Thrive, she's putting that expertise into action every day.

Tracey's not just a consultant; she's a serial entrepreneur, having launched three successful businesses from the ground up. This entrepreneurial DNA infuses her work with a practical, ROI-focused approach, ensuring that every AI solution delivers tangible business outcomes for AI By Thrive's clients.

At AI By Thrive, Tracey and her team are building AI-driven automation in sales and marketing, creating roadmaps for transforming processes from basic automation to true revenue intelligence, and pioneering the concept of AI as the 'always-on' revenue analyst that revenue leaders need.

Today, we’ll be tapping into Tracey's expertise to explore how to integrate AI without breaking everything, discover how AI changes lead qualification and pipeline management, and prepare for the ethical and operational challenges that AI in revenue leadership will bring. And if you want to take a deep dive, visit AI By Thrive to see how Tracey and her team can help your organization unlock AI-powered revenue growth.