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B2B Marketer / Storyteller / Father / Husband / Struggling Tennis Player
Will is a seasoned executive with 25 years international experience leading B2B Technology Marketing and Product Management teams across hardware, software, services and SaaS companies.
Today Will is a Fractional CMO, a partner in the B2B Product Marketing agency, Aventi Group, and is also a Program Leader at Kellogg School of Management in their executive Digital Marketing and Product Strategy programs.
In his career Will has held senior positions with Cisco, Navisite, and Cap Gemini along with a range of full-time and fractional CMO positions. A native of the UK, Will now resides in Austin, TX.
This week we are joined by Alon Waks and Will Scott. Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on …