SEO and SEM in the Age of AI: Adapting to Change

Intro VO  00:05

Welcome to revenue rehab, your one stop destination for collective solutions to the biggest challenges faced by marketing leaders today. Now head on over to the couch, make yourself comfortable and get ready to change the way you approach revenue. Leading your recovery is modern marketer, author, speaker and Chief Operating Officer at Tegrita Brandi Starr

Brandi Starr  00:34

Hello, hello hello and welcome to another episode of revenue rehab. I am your host Brandi Starr and we have another amazing episode for you today. I am joined by Max Gomez max is the influential Chief Marketing Officer at next net media, a company at the cutting edge of data driven marketing solutions. His visionary leadership extends to various brands, most notably the Hoth, a renowned search engine marketing firm that empowers businesses to amplify their online visibility. Max's professional journey boasts a rich variety of experience in E commerce, travel, telecommunications, and b2b sectors. At Nex net media, his strategic acumen and digital marketing expertise have propelled the company to the forefront of the industry. Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry industry's future and continuous innovation. Max, welcome to revenue rehab, your session begins now.

Max Gomez  01:50

Hey, good morning, Brittany. And good morning to all your listeners. I'm very happy to be here and happy to talk to you about all the challenges we have in this marketing world that's pretty much evolving as we speak every day.

Brandi Starr  02:03

Yes, I am excited to have you. We've got a hot topic for today. But before we jump into that, I like to break the ice with a little whoosah moment that I call buzzword. banishment. So tell me, what buzzword would you like to get rid of forever?

Max Gomez  02:23

There's a list of different words that I would like to get with forever. I think the first one is, I will say. And this is something that I'm always teaching to my students in different classes, I teach with my team as well. But I'm really tired and fed up of listening words, when they refer to attribution when they refer to specific social media conversations. I think the vanity KPIs is something that's driving us to that one as well. So I would like to eliminate using just words to communicate a strategy. I'm really tired of hearing a study like when we have different conversations, and they say, okay, it I think the CPA of the AI strategy is not working because the MLA Q is not working. Why are you saying when we're pulling different letters in front of the audience, I think we just need to get rid of those things. And they start saying, telling just in a better way, for example, I know the story isn't working, because we're not, we have a lack of user understanding that are affecting the actions we do with automated email marketing. That sounds better. And it's more compelling. And you understand the reason why sometimes we're just worried about the word sometimes we just worried about using specific the right term that the lingo that's in, like the popular one, and then we forget to provide the context. So I always tell my team, like, just avoid all those fancy words that just go to the topic. What's the point of all this question? What's the point of poor performance? And I think that's something that's gonna be better for the next time as well. So that's something I would like to get rid of. If I have.

Brandi Starr  04:02

I love it. We're gonna get rid of the alphabet soup of all of the acronyms in Agile conversation.

Max Gomez  04:11

Yeah, and then once you once you tied it to like attribution words, somebody just like, I don't know, it's, it's all about that revision. It's all about that revision, but like, yeah, it's not understand my number. Why were we selling more? How do we to scale everything from 23%. And then we just go back in the same lingo and apoco names are like blaming it on the attribution tool. So I think that's, that's also another type thing that we should just eliminate as well.

Brandi Starr  04:37

Awesome. Well, now that we've gotten that off our chest, tell me what brings you to revenue rehab today?

Max Gomez  04:44

Well, I think pretty much in excellent media, we've been successful enough to work with more than 200,000 brands in since we started the company and an 18. The reason why we're here just to share with everyone about core knowledge on the SEO world on the air In a world, and the different challenges that we're facing as we speak, especially when it comes to understanding your audience, increasing your organic placements, and making sure you just get the best of your organic efforts. So that's what I'm here for, just to provide the audience a better understanding of everything we can accomplish out there with a combination of tactics. Perfect,

Brandi Starr  05:19

and I believe in setting intentions, it gives us focus, it gives us purpose, and most important, it gives our audience an understanding of what they will take away from our discussion. So what's your best hope for our talk today? What would you like people to take away from the conversation?

Max Gomez  05:36

I think all of those who are listening to us right now, were watching this live video right now. They need to walk out after this conversation with two main things in their brain first, that organic efforts right now to remain us one of the most important challenges and channels for your marketing strategy. Second, that right now, with the different challenges we've seen from the Google update that happened a couple of weeks ago, at the beginning of March, we need to see and understand what's your content story, how if you're abusing of AI or not, and just making sure you understand that you need to pave challenges, for the same time you're going to learn in this conversation, what to do. And if we accomplish those two things, I'm going to consider this a success. So hopefully, we can we can make it happen today. Perfect.

Brandi Starr  06:24

Yeah. And so your first point is where I want to start. Because you know, generative AI is, of course, all the rage, we've got all the experts popping up on LinkedIn, you know, there's an abundance of classes, webinars, all of the things. And one of the things that consistently comes up, I'm a part of multiple cmo communities, and I'm constantly talking to people is, is it time to shift away from focusing on organic search? Because there's some concern that with people, you know, if you look at Google has an AI search. Now, when you ask, it's something, the first results that you see if you've enabled that is from AI. And you know, the other search engines have the same things available. And so, you know, there is some question around is organic search something that we still need to have the same focus on that we once had? And so it sounds like from your initial point that the answer is yes. So I'd love to hear your thoughts on that.

Max Gomez  07:33

I think first of all, we're seeing an evolution of organic channel, and I'm gonna break this answer in different buckets. Okay, the most important one, and the most compelling one is, let's say, from a URI, ecommerce or website or brand strategy right now, in general, in a marketing perspective, what will happen if you remove, if at some point, you know, you can spend money on paid ads, and if you can get any job done on social media, the most important channels going to remain your organic effort, because pretty much the majority, just making sure you get the intent of the user based on the keywords they use to search for your brands. That That thing is just evolving, we're not losing the importance of the organic channel. But now we then need to understand what's the role that organic is playing in the short and the long term with your brand. And with the customer. Let me explain to you this a few years ago, we were just told that branded keywords were the most important ones for your website, meaning that our branded keyword is the name of the website. And if you don't know if you're if you're a retail website, you just your name plus the product yourself, or like your name plus the address or the phone number if you're not connected. Right now with the boom of AI with a boom of chargeability Gemini you name it, we're starting to see like there are different trends happening. First we have something called Zero search click which is the the chat GPT or the chat bot or Google answering everything by itself. When it comes to specific brand terms or specific keywords. You're not gonna get traffic as a matter of fact, we are foreseeing that in 2024 You're gonna lose at least 25% of your search traffic due to the search click search, which is not something you need to worry about. I think this gives you an another opportunity. And I think the opportunity comes to understand how you're going to be using your your website when it comes to discover your upper funnel channel. You want example, there's a blue ocean of different keywords when it comes to longtail keywords. longtail means more than three keywords put together without your brand term there before in order to rank for those one will cause you ever time money. Now with AI and everything you can be savvy in order to understand what's the best path in order to create good content and in order to just to follow that trend but at the same time when you go to the different GPS in the world of the Chatbot the conversation is good into a prompt that promises using branded keywords. So your brand is going to be discovered, by the way your position is in the category you're serving. And then you need to aim to hit everyone who is trying to have an intent of open intention. Like, let's say, I want to change my TV. And then rather than saying the brand, I just go and say, What's the best TV to play Playstation five, in my house, with these themes, or with these kind of games, and you're gonna get an answer. So I will say brands need to start worrying about how you are going to buy new users when it comes to organic. First. Second, you need to be aware that you might not get into click on the first time where you need to be, make sure like you are discovered in the whole funnel. And the last one is, again, every time you're you see, or you're exposed with a brand, the next action is going to happen is they're gonna come back to your website to make an intent or purchase or not. And you need to be this you need to be able to appear in those searches. So I think organic, more today, more than ever, is the most relevant channel with the different challenges that we've seen. And that just noted, but also, you're gonna get the best return on adspend. And solid return on investment when it comes to your longtail story. So in a nutshell, organic efforts right now, still number one source of traffic, a number one source of conversions from a website, if your website doesn't have 50 or 60% of traffic from organic sources, you need to be worried. But at the same time, you need to find a new story to be discovered. And to understand the search and the users intent. That's the key, the most important keyword right now. So yeah, that's pretty much how we're how we've seen this in the last years. And this is just this, what I just explained to us after also analyzing more than 50 60,000 websites. And this is something that's gonna remain at least on panettone coordinate identify with evolutions, yes, but still, the backbone is going to be able to be found on Google, not only with your brand terms, but also with Dr. Okay,

Brandi Starr  11:58

yeah. And I was discussion that I was in, I guess about a month or so ago, one of the things that came up was that the shift has to be a little bit of a shift from just focusing on key terms to focusing on key questions, and that there is a much greater need to not just answer questions in your content. But to actually phrase the question there before you answer it, so that the AI search bots are haven't learned all the right terms, that they are picking up that this actually answers this question. So that you get considered, would you agree with that approach?

Max Gomez  12:44

Yes, I will. I do agree with that approach. But I'm gonna just add couple of contexts. And let me just call that approach. You need to start understanding what's the best prompt to be used for your brand to be found, without using your branded keywords, I think Google and chat GPT, and open AI in all those chatbots around the world, they're making us do different searches with our robots knowledge. Five years ago, with the micro moments and everything, they were just like using it to tie the brand or specific questions like just three, four keywords. This is evolving towards a prom engineer. And then a prompt is just like a paragraph of different instructions that you give to the child to PPE or to the to the bots, so they provide something in exchange after you provide that that Trump, I think we need to start understanding where the prompts that we want users to find us. And this is, this is pretty much related to upper funnel actions. It's easier to rank with your branded keywords. It's a given if you're not working with your branded keywords on number one on Google, Yahoo, Bing, you name it, you have a big problem of indexation. And that's something that you need to aware you need to address right now. When it comes to the discovery part and the upper funnel, middle funnel, the importance is just to understand that the user is going to be searching more using more words, more compelling needs, not only branded words is going to be like most of the meat and the action they want to solve with the in the Chatbot or in on Google. That's the first part. The second part comes with content content. And I know most of you might hear that Google at the beginning of March released one of the new algorithm updates and penalize different websites. Long story short, those those websites who were abusing a content created by AI got a little bit of a head because Google said like, I'm not against AI. I'm just against of abusing AI creating 50 6070 articles per day where no one's gonna read it. Those were the ones who had a big hit. So you can use you still can use AI to create your content. But you need to keep in mind that you need to follow the Google eat policy which is it stands for us expertise experience, and trustworthiness and has to be able to have content to show that one we have on we're in the need of searching for subject matter expertise, when it comes to content, you need to prove that your content is unique. We're not something like we've seen, like we are in a hyperinflation content, which is, if I'm producing 50, my competitors gonna produce 70, in my competitor, that 70 to 100. Well, with that being said, Watch out and just create content is gonna be SME, because that's something that you're going to be using in your favor in the long term. And the last one, just to prove that I'm on the same page with your, with your point of view is, you need to be able to understand how your brand is going to be playing in the performance spectrum in the middle of funnel in a lower funnel. And you need to be patient with the short and long term keywords and KPIs. Because sometimes, and I've seen with my clients, you can get that my client could get desperate, if after three weeks of trying, they don't get clicks from an operational perspective, or only get a few clicks, we need to start thinking about the quantity and quality issue. And it's gonna pay off in the long term. So just patient just to get the right intent, the right signals, and then you take it from there, but I couldn't agree more with you on that topic.

Brandi Starr  16:12

Yeah, and that is one thing. I mean, in general, with search, it is one of those things where you got to exercise a lot of patience. Because there are I mean, you think about with like ad spend, you can very quickly like you turn that sucker on. And you can see like, how many views how many clicks, how many conversions like it's very, like quick feedback from the market. And you can easily tweak and say, okay, that you know, that creative didn't work, that messaging didn't work, we're going to change this almost by the day. Whereas search is the opposite in that you put it out there. And it's kind of just like, now we wait, and it is so much harder. And I think that's why there's a little bit of concern for some panic for others, in trying to make sure that they stay ahead of the curve when it comes to AI. Because it is something that you know, you don't you don't know, you're way behind until you're way behind. And so going back to the Google update that you mentioned, because I want to make sure that I fully understand that I had heard that it happened, but I can't say that I really dug into it. So I know the focus of that update was essentially to penalize abuse. And so I want to just dig in a little bit to really understand, for those of us that are doing ethical marketing, you know, we're not just using chat GPT to crank out, you know, crazy amounts of fluffy articles is like, what do we need to be considerate of? Is it frequency that we're publishing new content? You know, citing where things came from, like helped me understand a little bit more if I'm not someone that's out there trying to game the system? Like, what should I really be considering around that recent change so that I don't get lumped into that group?

Max Gomez  18:20

Yeah, all feel like we have like three main, like criteria of how to understand the change of the algorithm, or why why why did penalize people during March, and then something's going to be happening all year round. So just fasten your seat belt, because this is going to be like a roller coaster of emotions with algorithm changes. Don't panic, because this is normal. Sometimes things go up or down. They're very well, the volatile. It's very like, it's sensitive in terms of every time something happens, you could see peaks and valleys of the different KPIs you have. So it's okay, if you're going through this. Now, if you want to do for those who are listening out there, to those who are gonna be worried if you're gonna get any penalisation, or any message from Google, I will, I will give you three things you need to ask yourself before panicking or not. The first one, Google is like penalizing those who have been repurposing domains. What does this mean? Let's say I was I was using my personal domain five years ago to sell ecommerce. Toys and kids, like uploads in my website. And suddenly after the second year, it didn't go well. And then they just start doing content. And they just remove everything from E commerce. And now I do content to talk about kill cats, dogs, via video just to do many things just to get different traffic. That's what we will consider that repurpose of a domain. So if you weren't doing this, watch out because that could be affecting you or already affected you. The second one is w sub AI. And our use of AI is meaning that just create content without any context. Content that should you didn't even read it. And you just create content for the sake of creating content. So if you were abusing of AI as a con as a way to create content, watch out, because you could be penalized at some point, we will be literally letting you know through search console, that something, something will happen in your website. And the third one is an ad. This is like kind of a messy one. If you were bragging on social media on a different, like prep websites, different moments that you were that Google didn't pay attention about AI, that you knew how to go after the crawler, and then you need tactics when abusing of AI or something like that, you're gonna get penalized. And if you put two those three together, there are gonna be things that are gonna come up in your in your search engine console. Now, what did we learn from this core update? First, good content will never be penalized. Good content, meaning you can get brainstem from Ai, you can get something read in there. But at the end of the day, you need to add your expertise or your of your experience of your what your website is all about. If you're not adding that expertise and experience, and you're not being trustworthy in the way you create content, that's something you need to bid to get better at. Second, backlinks still a very good action in a very good way to increase your your rankings when it comes to quality backlinks. And that's something that here next, Amelia, we've been, I think we are the number one backlink provider pretty much all around the world. And the quality and our index rate is really high. And that's something that we just care about our customers because we want to provide the best experience. So connecting to this, you need to be able to start getting backlinks, but just make sure they're quality. If you're getting just three well backlinks from different providers from our domain authority, or domain rating below 10. That's a big problem for you. And the next one is just to keep your website updates, and making sure you follow up with the technical issues you have on technical on Search Console. And if you make sure you hit those three points, you'll be fine. But I think right now you shouldn't be worried if you're not making any of those mistakes I just mentioned before, and keep doing what you're doing. But again, if you see a little decrease of a traffic from organic perspective, don't panic. It's part of the changes. Just make sure that you keep working on the strategy, long term strategy and good work is going to pay off at some point during the year. So I will recommend you to keep doing that.

Brandi Starr  22:31

Okay, and you talked about backlinks. And so this question isn't really related to AI and search. But just a general question because I hear this come up, especially from CMOS of smaller organizations, you know, who don't necessarily have the budget to hire a next net media or you know, someone like you? How do you know strategically when you are thinking about wanting to have good quality backlinks? And you're not a large brand, you know that that comes with a heavy hitter name. What's your approach? What's your recommendation on how you try to secure those backlinks? In a way that's going to help you that doesn't become a huge budget.

Max Gomez  23:19

Oh, say first thing is for you to be aware of two main KPIs. When it comes to understanding the bargains from your website, then domain authority of your website and their domain rating from your website. You need those two KPIs go from one to 100. Ideally, you should be below 70 or 60. At least and if you're performing a little bit down is because you don't have anyone or companies pulling onto your website. So you have different options. The first one is just to come to us. We have we start we can buy backlinks or in the $500 if you want from the different brands we have in our umbrella within that the media we can help you. Second one is if you don't have the ball, the budget to do it. Let's start finding partnerships based on your content out there you can find specific company that could be an addition to a good partner in terms of providing content, providing backlinks from from your website or to your website. But in the short term that is 30 won't be sustainable, because you can scale that you need. And maybe you don't even know those websites. So that's why you need to rely on professional like us to make sure like you we do like specific strategy to consistently keep growing your backlinks. And you need to avoid one important thing if you're gonna I've seen clients who say like Max, I just need to send all my backlinks to this page because this is the most important page of my of my strategy, or my or the most important page on my website. That's gonna be a big mistake if you send everything towards one page, because again, you're telling Google that only one of a billion pages you have is the one that matters. And Google will be like, this is weird, so doesn't really say Should have backlinks to the whole domain to your different pages, making sure you include your domain domain rating and making sure you provide a good experience. That's what we need to care of the backlink world, it's difficult when you don't know how to handle. So when you come to us, it's simple. We know how to handle it. So I think that's something that, I will encourage you to contact us and just have a long term strategy when it comes to backlinks as well. If you're thinking from the back from the magic bullet, if you need a magic bullet from the next two weeks to rank from zero to 100, I mean, it's hard. And I will say like, this is just a strategy that willing to look for, the better you have a strategy, the better successful, you're going to have in the long term.

Brandi Starr  25:44

Okay, very, very helpful. Um, so thinking about just, you know, the way forward, I want to kind of summarize some of the key things. So the first message is the don't panic, which is, which is clear. You know, the second thing I'm hearing is, if you're being a genuinely good marketer, and producing good content, you know, getting focusing on your keywords, as well as the contents, like the things that we've all been trained to do over the years, and understanding that the traffic from search is not going to go away, it's just going to change. It sounds like, at least at this point, a lot of the advice is just steady state, like keep doing the fundamentals, and that that is still working. Is there anything based on AI that we haven't talked about that you're like, but you know, like a gotcha, anything that like, you do still need to change this, like, I want to make sure that I'm getting a full picture of where we need to be focusing our efforts. So really just looking for any kind of final advice and thoughts.

Max Gomez  27:02

I will say, we think that AI is your could be your friend. But on up to a certain point, you can rely on AI to analyze your data to analyze what's happening in the Search Console, to give you different indexing, maybe help from a developer development perspective. But if you if you want to trust AI to create 100% of your content, that's going to be a big nono. Because, again, AI could know tons of things about the world, but the only one who knows about your business is the business owner, the brand, the team, the company. So don't forget your expertise and your experience on each subject. I was talking to some of my different clients in the past conference this year. And they were coming to me to say, hey, we have a problem. Because I'm a big brand. I'm a big shoe brand, like famous recognized brand that sells shoes online. And they were like we can't find SME took like subject matter expertise to create the content I want. From an operational perspective, AI is not going to help me I need to find something like this. So those are the challenges that we're seeing every day. But I will say AI is your friend, do not use it, just use it as smart. That's the first part. The second part is be careful with your technical SEO, like the way you are the page speed of your website, the way you have the different metadata, all those things that we learn back in the day is still relevant, isn't 100% of the job done, it just another percentage is gonna give you an extra an extra boost. And I think the third part is just to understand that you said something that's right, search traffic isn't gonna go away, it's going to evolve. So if you, for example, are getting, let's say, the user is making different searches, and they're getting the answer in front of them through Gemini, or Brad or Chad, TBD, wherever, don't panic, it's a good sign that you're getting the answer to be highlighted in the first box, when it comes to rule when it comes to chat to BT, while you need to understand is how you make sure how do you turn those signals into traffic? So maybe it's not only about providing upper funnel meals on a lower, lower funnel content. It's just about providing an experience. So making sure like they they come to your website to understand more than the snippet says. Because yeah, sometimes you just go just to read 111 line of the paragraph. But yeah, it's just more about your strategy in the long term. So I will say like, the strategy remains your number one to to have success metrics TV year, don't panic. Don't. Don't jump on the cheap of your strategy. You don't see things happening. And if at some point you have problems, contact experts, because we can provide different solutions for you as well that maybe you haven't even considered.

Brandi Starr  29:55

I love it and talking about our challenges is just the first Step, and nothing changes if nothing changes. And so in traditional therapy, the therapist gives the client some homework, but here at revenue rehab, we like to flip that on its head and ask you to give us some homework. So I, you know, I love walking away with an action item. So what's your one thing for those heads of marketing that are listening or watching? And what you're saying is resonating with them? Where do you feel like they should start in making sure that they are best positioning themselves for the future of search?

Max Gomez  30:36

I'll say I'm gonna give you three next, the immediate next steps that this audience needs to do after we finish our conversation. First, go to Search Console, and analyze what's happening with your metrics there, especially in a couple of metrics. One is the search volume you have monthly. That means how many people are searching your how many, how many attendees have appeared with different searches that the first one second, check out the CPR, because maybe you have a low CTR, you can do some things to get more traffic, more clicks. The first part, second check if you have any errors from an index part. And then third, check the keywords you've been using, that users have been using to find you, once you have those keywords. Think if you're creating content for those keywords, if not start creating a content plan based on subject matter expertise. And who will eat rather than AI actions to check what's your traffic composition right now? Do you know what the weight of your organic channel versus pay channels and social media channels? If not, that's a good answer. Have you seen any correlation between programmatic traffic and search or TV and search? Or like Facebook and search? That's something that you need to understand as well. And the last one is define what's your strategy in the next three 612 months? Meaning? Yes, we will want to sell we all want to make money, we all want to excel so KPIs by 200% Every month, by the end of the day, you need to understand is how you will not accomplish those KPIs. What's going to happen in the short term with the upper funnel action that we might be neglecting? Is your brand appearing when they search and chargeability for your brand, from your products you sell you sell, or you are in charge at index, your website, those keywords, those questions you need to ask yourself in the short and the long term. And the last one, don't panic. Just find a better plan in the next month and keep working upon up what you've been building. If you want to start from scratch something, think twice before you pull the trigger. And that's that's all I will I will tell you or your audience.

Brandi Starr  32:49

Okay. Well, I do want to ask just one last clarifying question about that. You said, Are you allowing chat GPT to index your website? Is there something that companies need to do to make sure that AI is recognizing you know, their website?

Max Gomez  33:09

Yeah, like, that'd be friendly to to like in different websites, websites about letting TPT to index your website, I've seen companies who are not letting them index at all. So it's something similar, I'm sorry to get technical, something similar to like robots. txt, when it comes to Google, that you disallow certain people to visit to your website, you can add a line of code that prevent chat up to law, logging into your website, to just to get them to get this scrub your content. But that's something you can check. It's up to you. I will recommend for a group for a yes or no, it's up to you as a as a brand marketer, as a CMO. I've seen companies that are like happily letting in index. I've seen a lot of trends that are like there's a big no, we don't want the content to be indexed. But then down around the road, they asked me why we're not appearing in different searches. You got to deal with the question there. So it's just a decision you need to make thinking in the long term, I will say,

Brandi Starr  34:07

Okay, that is good clarification, because that question has come up a lot is, is there something specific I need to do to say yes, AI look at my stuff. So good to know. Well, Max, I have enjoyed our discussion. But that's our time for today. But before we go, how can our audience connect with you and definitely give us the shameless plug for next net media. Because the information you have given I've learned some things here, which is always important for me to grow as a marketer. So tell us how we can stay connected with you.

Max Gomez  34:46

So for those who are listening and watching us today, you can go to next, net media.com To find more about the companies we have in our umbrella and the different actions that we can provide I, for you, if you're an agency, if you're a brand, if you are a reseller, like we have all those brands, from all over the world, we have 24/7. Selling engines, we have things in Australia, in the UK, in Europe here in the States, it's just as important our staff is here. So we can connect with everyone everywhere. So come visit us. Second part is, if you want to talk to me about more about strategic guidance, you can go and find me on my LinkedIn with my name, MAX GOMEZ Montejo. And that's it. We'll be very happy to talk more with all of you. When you go to next media, you can find the brands that we work with that are in our umbrella, and we're happy to help you at some point during the year. So don't hesitate to contact us.

Brandi Starr  35:49

Awesome. Well, we will make sure to link to next net media and your LinkedIn. So wherever you are listening or watching this podcast, check the show notes so that you can connect with Max. Well, Max again, thank you so so much for joining me. I have truly enjoyed our conversation.

Max Gomez  36:07

Really thank you. And thank you all for listening and understanding up to this point of the podcast and the video. Thank you very much. I'm looking forward to the next one.

Brandi Starr  36:16

Awesome. Well, I can't believe we were at the end. I hope you have enjoyed my discussion. See you next time.

Outro VO  36:26

You've been listening to revenue rehab with your host Brandi Starr. Your session is now over but the learning has just begun. join our mailing list and catch up on all our shows at revenue rehab dot live. We're also on Twitter and Instagram at revenue rehab. This concludes this week's session. We'll see you next week.